A bill of material for an item must change:

A) when there is a change in the use of the item.
B) when a component changes.
C) if the item is fully interchangeable.
D) never.
E) when the item is used in another parent.

B

Business

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Impulse buys are primarily linked to conative message strategies

Indicate whether the statement is true or false

Business

Which of the following is a challenge facing the marketing research industry?

A) Marketing research is too inclusive. B) Marketing research no longer represents the voice of the consumer. C) There is too much interaction among functions in a firm. D) Marketing researchers try too hard to diagnose the market. E) The industry is too concerned with nonresponse error.

Business