A low self-monitoring individual would NOT tend to pursue a career as ________
A) an actor
B) a scientist
C) an accountant
D) an engineer
Answer: A
Explanation: A person who is low in self-monitoring would not be good at assuming different roles in different situations, making acting a very poor career choice, and therefore the correct answer for this question. Scientists, accountants, and engineers do not need to have the same degree of role-playing skills as an actor, so those choices can be eliminated as correct responses for this question.
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a. true b. false
Which of the following is NOT one of the advantages of direct mail?
A) The cost per thousand is lower than for mass media. B) It permits target market selectivity. C) It can be personalized. D) It allows early testing and response measurement. E) It is flexible.