Of the below options, what is the most significant difference between the ELM and the HSM?
a. The HSM proposes the sufficiency threshold, but the ELM does not
b. The ELM has 2 routes to persuasion and the HSM has 4.
c. The ELM talks about low level, quick processing, but the HSM doesn't talk about that.
d. In the ELM it is required that people have both ability and motivation to process, but the HSM does not mention those variables.
a
Communication & Mass Media
You might also like to view...
What should be the speaker's goal with regard to nervousness?
What will be an ideal response?
Communication & Mass Media
To improve your listening, think of communication as a game with offense on one side and defense on the other
Indicate whether the statement is true or false.
Communication & Mass Media