All of the following are considered to be an "intermediate" level of measurement EXCEPT

A) behavior.
B) retention.
C) comprehension.
D) awareness.
E) reception.

Answer: A

Communication & Mass Media

You might also like to view...

After Jennifer?s group in her communication class had met twice, they finally began to get

serious about selecting a topic for their project. Several of the group members wanted to do a project on the parking situation on campus, because they thought it would be easy to understand. Tyler, who was in the student government, wanted to do a project on the use of student fees, because he had worked on that already and had a lot of information. Each person in the group had a favorite topic, and no one wanted to consider the other topics. Most of the discussion revolved around trying to persuade the others to choose a given topic. Which phase is this group experiencing? A) orientation B) conflict C) emergence D) reinforcement

Communication & Mass Media

Why are ethics important in Public Relations??

What will be an ideal response?

Communication & Mass Media