Pony Corporation is undertaking a capital budgeting analysis. The firm's beta is 1.5. The rate on 10-year U.S. Treasury bonds is 5%, and the return on the S & P 500 index is 12%. What is the cost of Pony's common equity?

The part of the media plan that reviews the fundamental marketing program is a(n):

A) marketing analysis B) advertising analysis C) media strategy D) media mix

Style is the sum of the ____________ that writers make while planning, designing, writing, and editing documents

a. words b. choices c. pages d. ideas