Which of the following is typically true during the introduction stage of the product life cycle?
A) Personal selling is the primary promotional tool in the consumer market.
B) The pull strategy is implemented more frequently than the push strategy.
C) Publicity is not effective.
D) Sales promotion may be used to encourage trial.
E) Sales promotion is more successful than advertising.
D
Business
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The Japanese concept of a company coalition of suppliers is:
A) poka-yoke. B) kaizen. C) keiretsu. D) dim sum. E) illegal.
Business
A catalog hub is a central distribution point where buyers may purchase items directly from manufacturers before the items are shipped to retailers
Indicate whether the statement is true or false
Business