How can one “write for the ear,” and why is it more important to do so in broadcast stories than in print?

What will be an ideal response?

Writing for the ear means using language that is both easy to understand and appeals to the senses. This is important both for the audience and for the anchor of a broadcast story, because audiences interact with the content by listening to what the anchor says. Audiences need to be able to follow along with a story with minimal effort, but they also want to be engaged by the content they hear. Anchors need to be able to communicate the important information in a story as vividly as possible without stumbling over pronunciation or other confusing elements. This means that writers should use words that have a single, clear meaning and (whenever possible) are easy to pronounce. They should also look for words that take advantage of sound and senses, such as “hum,” “click,” or “slap.”