Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?
A) ECR
B) CRM
C) EDI
D) EPOS
E) BOLD
B
Business
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Which of the following would be considered a product cost for a manufacturing company?
A) salary of the sales manager B) salary of the CEO C) salaries of the accounting staff D) salary of the production manager
Business
________ represent(s) consumers' perceptions and feelings about a product and its performance
A) Product lines B) Labeling C) Brands D) Design E) Product attributes
Business