Eastline, a manufacturer of outdoor patio furniture, positions its products as superior in weatherproofing and durability. This is an example of ________ differentiation

A) product
B) services
C) image
D) people
E) channels

A

Business

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Personnel records contains a great deal of information about employees, but they do not contain any medical information.

a. true b. false

Business

________ is the buying and selling of products over the Internet

A) Consumer-generated marketing B) Consumer relationship management C) E-commerce D) Social marketing E) Social networking

Business