Eastline, a manufacturer of outdoor patio furniture, positions its products as superior in weatherproofing and durability. This is an example of ________ differentiation
A) product
B) services
C) image
D) people
E) channels
A
Business
You might also like to view...
Personnel records contains a great deal of information about employees, but they do not contain any medical information.
a. true b. false
Business
________ is the buying and selling of products over the Internet
A) Consumer-generated marketing B) Consumer relationship management C) E-commerce D) Social marketing E) Social networking
Business