Discuss the effective use of a buffer when using the indirect format for writing a negative message
What will be an ideal response?
Messages using the indirect approach open with a buffer: a neutral statement that establishes common ground with the reader without revealing the main idea. A good buffer can express your appreciation for being considered (if you're responding to a request), assures the reader of your attention to the request, or indicates your understanding of the reader's needs. A good buffer also needs to be relevant and sincere. In contrast, a poorly written buffer might trivialize the reader's concerns, divert attention from the problem with insincere flattery or irrelevant material, or mislead the reader into thinking your message actually contains good news.
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Which of the following is incorrect?
a) Under acquisition accounting, direct acquisition costs are recorded by decreasing goodwill as a contra account. b) under acquisition method accounting, indirect acquisition costs (such as expenses incurred by a firm's permanent M&A department) are expensed c) Security issue costs, such as brokerage fees, reduce the Excess Paid In Capital account (i.e., are recorded as a debit to that account) d) Accounting and consulting fees incurred in a business combination are expenses under the current standards for acquisitions
A market researcher is conducting a product portfolio analysis. This process would help the marketing manager do all of the following, EXCEPT:
a. changing or deleting product lines. b. determining retail channels for the company's product portfolio c. examining if customers are satisfied with the company's offerings d. brand repositioning and new product introductions e. determining service quality