Heavy-up message frequency involves the use of alternating exposure periods by spending heavily during some periods and not at all during other periods

Which one of the following is not a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies?

a. whether and when to go on the offensive and initiate aggressive strategic moves to improve the company's market position, or to go on the defensive b. which value chain activities, if any, should be outsourced c. whether to employ a low-cost strategy, a differentiation strategy, or a hybrid strategy d. whether to integrate forward or backward into more stages of the industry value chain e. whether to enter into strategic alliances or collaborative partnerships

The marketing research report is a factual message that transmits research results, vital recommendations, conclusions, and other important information to the client, who in turn bases his or her decision making on the contents of the report

Indicate whether the statement is true or false