Macroenvironmental trends influence the product market. A local bookstore is planning expansion. Which of the following macroenvironmental trend will not be a deciding factor in conducting a market analysis?
a. Increased online purchasing.
b. Price cuts by a supermarket selling books.
c. Environmental agencies advocating reduced consumption of paper.
d. A new government regulation mandating a 5% increase in bookstore employee wages.
e. Book readers increasingly preferring digital or e-books.
Answer: d. A new government regulation mandating a 5% increase in bookstore employee wages.
Business
You might also like to view...
Human rights are an example of which force in globalization?
A. Capital B. Technology C. Ideas D. NGOs
Business
The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________
A) outside envelope B) creative strategy C) sales letter D) circular E) reply form
Business