Rage, a leading motor vehicle manufacturer, introduces a new superbike model. It invites proposals from independent dealers who are willing to set up exclusive showrooms that only sell Rage's superbikes

Chosen dealers will sell and service the superbikes, and Rage will oversee national advertising. This is most likely an example of a(n) ________.
A) administered vertical marketing system
B) horizontal manufacturing marketing system
C) manufacturer-sponsored retailer franchise system
D) manufacturer-sponsored wholesaler franchise system
E) direct marketing system

C

Business

You might also like to view...

All of the following liens need to be recorded to be valid EXCEPT

A) Mortgage lien B) Real estate tax lien C) Judgment lien D) Mechanic's lien

Business

Shareholders of a closely held corporation play a minor role in its management

Indicate whether the statement is true or false

Business