According to the exchange theory, what "value" can a salesperson add to the interaction?
What will be an ideal response?
The salesperson can add value by:
a. Giving information about the market or product
b. Giving reassurance to a customer
c. Providing a warm social environment for the interaction
d. Personalizing promotions to fit the customer's own personality and buying styles
e. Allowing for some customers to bargain and enjoy "the hunt" of shopping
f. Hearing complaints and allowing customers to express dissatisfaction.
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Which of the following statements is true regarding the growth stage of the product life cycle?
A) The growth rate and the size of the market are low. B) The market growth becomes flat. C) Usually, competition is most intense in this phase. D) The rate of growth begins to decrease in this stage.
A SWOT analysis refers to analyzing a firm's Strengths, Weaknesses, Opportunities, and Tasks
Indicate whether the statement is true or false