Which of the following is true about monetize strategy?
A) It is an offensive strategy that is used to enter new attractive markets.
B) It is a defensive strategy used in less attractive markets.
C) It is a defensive strategy for exiting a market by selling or closing down the business.
D) It seeks to improve a business's competitive position in an attractive segment of the market.
E) It is used to protect an attractive market position in which the business dominates with respect to competitive position.
B
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Which of the following BEST describes an advertising campaign?
a. It extends for a defined period of time. b. It rarely has a specific budget. c. It starts with determining which media will be used. d. It may contain a wide variety of themes and slogans.
Which of the following best describes marketing mix?
A) ?It is the blend of marketing strategies for product, price, distribution, and promotion. B) ?It is the process of continually collecting information from the external marketing environment. C) ?It is the marketing objectives and the specific strategies for achieving those objectives. D) ?It is the process of dividing potential customers into groups of similar people, or segments.