Which of the following statements about a master file is false?
A) A master file is conceptually similar to a ledger in a manual AIS.
B) A master file's individual records are rarely, if ever, changed.
C) A master file exists across fiscal periods.
D) A master file stores cumulative information.
B
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Travis asked his mother if he should look for a new job because he wasn't happy in his current one. She told him it probably wouldn't matter because he was never happy with any job. His mother was commenting on Travis's ______.
Fill in the blank(s) with the appropriate word(s).
In the context of individual influences on consumer buying decisions, which of the following is a similarity between personality and gender?
a. They are personal characteristics that are unique to each individual. b. They are tools that consumers use to recognize their feelings and beliefs. c. They are generally varied over the course of one's life. d. They exert the broadest and deepest influence on consumer buying decisions.