A(n) ________ is issued with no or very low coupon and sells significantly below its par value

The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include all of the following, except:

A) helps manufacturers to know where to locate a POP display within a retail store B) allows manufacturers to measure the sales impact of different POP displays C) can be used to strengthen relationships with retailers D) provides information so manufacturers can improve POP displays

Which of the following best describes experience differentiation?

A) immerses consumers in the delivery of a service B) uses people's five senses to enhance the service C) complements physical elements with visual and sound elements D) consumers may become active participants in the product or service E) All of the above are elements of experience differentiation.