All of the following are approaches for getting an organization's news and viewpoints on local television EXCEPT

A) send a news release.
B) send a media alert or advisory.
C) make a phone or e-mail pitch.
D) produce a video news release.
E) all of the above are legitimate approaches.

Answer: E

Communication & Mass Media

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To get involved in politics today and make a difference, one must ______

A) learn to talk in a loud, combative style in order to be heard and taken seriously B) learn to become completely certain that you are right and your opponent is wrong C) learn to speak in a manner that fosters respect and helps find solutions to problems D) learn to recognize and utilize "hot-button" issues to defeat political opponents

Communication & Mass Media

This term refers to how correctly a word is said. (For example, saying the word nuclear as "nu-cle-ar" [correct] rather than "nu-cu-lar" [incorrect]):

a. Pronunciation b. Articulation c. Dialect d. Vocal variety

Communication & Mass Media