The basic characteristics of today's audiences can be summarized by saying that all audiences are _____ and all audiences are _____

Argumentative persuasion works by suggestion, colorful images, appealing music, and

attractive spokespersons. Indicate whether the statement is true or false

_________ proposes that the patterns of connections among people affect their social behavior and communication

a. Media augmentation approach b. Media richness theory c. Social presence theory d. Social network theory