Which of the following is the BEST source of new leads for good salespeople?
A) trade shows
B) satisfied customers
C) responses from target mailings
D) website visitors
E) cold calling
B
Explanation: B) Satisfied customers have already shown an interest in the products offered and therefore there is a good chance they will become repeat customers. Current customers are also more likely than anyone else to act as salespeople themselves by recommending the products they are using or by referring potential customers to salespeople. People who come to trade shows, those who respond to target mailing, and people who have visited the company's website are all potential customers. None of these is as likely to purchase the products, though, as the current customer who purchases more products or the person that customer has spoken to on a one-on-one basis.
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The entry global retailing market expansion strategies include all of the following except:
A) franchise. B) chain acquisition. C) departmental stores. D) joint ventures. E) organic.
In the tech world, about 90% of the world's nearly one billion PCs use Microsoft's operating systems and 80% use Intel's microprocessors. This represents which aspect of the Porter's five forces model?
A) bargaining power of suppliers B) bargaining power of buyers C) threat of substitute products D) rivalry among competitors E) threat of new entrants