You are working for a brand and want to share a piece of content that is out there (e.g., Meme, Gif, etc.), but you do not have rights to it. Your boss says that this is a great way to get traffic and impressions on your site, so they want you to share this. How would you respond to this?

What will be an ideal response?

It would not be appropriate to share this content without permission and attribution to the original source. This has gotten several brands, like Deadspin and the NFL, into the news for copyright infringement. It is necessary to get the content and permission from the original creator before sharing and incorporating it into our own social media content. The legal and ethical risks associated with this could be costly for all parties involved.