When brand equity is measured using estimates of the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value, the method is:
A) financial value
B) market value
C) revenue premium
D) consumer value
A
Business
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Many jobs are available in the area of product distribution. Most of these jobs are paid by:
a) bonuses or commissions b) hourly wages c) meeting production d) salaries
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Which company first popularized the phenomenon of personal computing?
(a) Apple. (b) IBM. (c) Compaq. (d) Microsoft.
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