Costs that maintain a plant asset in its present condition should be ________. Costs that restore a plant asset to working order or its prior condition should be ________

What is it called when marketers brand an entire group of products?

A. Family branding B. Branded house C. Umbrella Branding D. All of these

________ are the form human needs take as they are shaped by culture and individual personality

A) Wants B) Necessities C) Services D) Benefits E) Risks