Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps the banks to ________
A) reduce the rate of customer defection
B) make low-profit customers more profitable
C) enhance the growth potential for each customer through cross-selling
D) increase the longevity of the customer relationship
E) focus disproportionate effort on high-value customers
B
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Which of the following will always be a relevant cost?
a) Fixed cost b) Sunk cost c) Variable cost d) Opportunity cost
Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Anne-Marie's division meet to ensure they have 10 percent of the market by the end of the year?
A. $1 million B. $2 million C. $5 million D. $10 million