Which of the following is the best example of a business?
A. A community college
B. The Salvation Army
C. The Girl Guides of Canada
D. Wal-Mart
Ans: D. Wal-Mart
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Limited-service suppliers ________
A) specialize in one or a few phases of the marketing research project B) are research studies conducted for different client firms but in a different way C) collect and sell common pools of data designed to serve information needs shared by a number of clients. D) offer a wide variety of marketing research services tailored to suit a client's specific needs
The marketing team at Joe's Auto World wants to use the information it collected from last year's online advertising campaigns, the most recent Census, and the company's internal CRM system to forecast the effectiveness of two proposed advertising
campaigns for the upcoming year. To accomplish this, the marketing team at Joe's Auto World will most likely use ________. A) marketing controls B) conversion rates C) sentiment analysis D) predictive analytics E) search engine optimization