Change in the long-term industry growth rate has the potential to transform an industry's structure

When Eaton worked with the University of Notre Dame on its new engineering building to improve its energy efficiency and earn LEED credits, Eaton engaged with a number of people at Notre Dame to finalize the partnership and solidify terms and conditions associated with the agreement. Which of the following people in the buying center would have affected Notre Dame's buying decision (for example, define specs and provide information on evaluating alternatives)?

a. Influencers b. Users c. Gatekeepers d. Buyers e. Deciders

Which of the following is NOT one of the criticisms leveled against CSR?

A. Socially-responsible business practices distract it from the true mission of serving stockholders and increasing profits. B. CSR is simply PR, designed to polish a corporate image but without doing any real good for society. C. Companies that address social problems may earn lower returns, but this allows it to pay lower taxes. D. CSR is merely a "cover-up" for new ways to make profit, while calling it social responsibility. E. All of the above are criticisms against CSR