In the context of data-gathering methods, which of the following is true of open-ended items?
A) ?They encourage respondents to elaborate on their opinions.
B) ?They give respondents several alternatives from which to choose.
C) ?They measure the direction or intensity of respondents' feelings.
D) ?They require respondents to choose between two answers.
A
Communication & Mass Media
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The tendency to seek out individuals who represent the same level of physical attractiveness
as ourselves is explained as ________. A) proximity B) inclusion C) matching hypothesis D) a relationship of choice
Communication & Mass Media
According to a recent study, what is the failure rate of many corporate mergers to deliver on results promised, such as cost savings and improvements?
a. less than 10% b. approximately 30% c. more than 50% d. more than 75%
Communication & Mass Media