If an audience does not immediately understand how a message pertains to them, they are less likely to pay attention to the message
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Audiences tend to greet incoming messages with a selfish question: "What's in this for me?" If your target readers or listeners don't think a message applies to them, or if they don't think you are being sensitive to their needs, they won't pay attention. You can improve your audience sensitivity by adopting the "you" attitude, maintaining good standards of etiquette, emphasizing the positive, and using bias-free language.
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According to the text, which of the following statements about planned obsolescence is true?
a. Style modification creates planned obsolescence. b. Planned obsolescence is not an ethical issue. c. A company that is interested in producing a quality product would never engage in planned obsolescence. d. Environmentalists support planned obsolescence.
Which of the following contracts MUST be in writing to be legal?
A) a sale of a $50,000 car B) a two year lease of a photocopier C) an office pool to buy lottery tickets D) a sale of a condominium E) all of the above contracts must be in writing to be legal