A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes
The shoe company believes that the band portrays the image of a ________ to the band's fans.
A) membership group
B) reference group
C) status symbol
D) subculture
E) lifestyle
B
Business
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Direct marketing should be used to increase sales to the _____
a. trading-area overlap b. secondary trading area c. primary trading area d. fringe trading area
Business
Many companies use ________ to facilitate real-time organizational communication online
A) intranets B) Web sites C) extranets D) e-mail messages
Business