Hegemony theory

a. was Louis Althusser's theoretical explanation of why the working classes in Italy
had not revolted against fascism.
b. argues, as Gramsci developed it, that in typical societies hegemony is accomplished
by a balanced combination of force and consent.
c. argues that ideology is an intrinsic part of our everyday lives.
d. asserts that hegemony is the process whereby the subordinate, non-elite in a society
are led to consent to the system that subordinates them.
e. is used to examine the strategies that individuals can use to resist ideological
domination.

b, c, d

Communication & Mass Media

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Which of the following statements best describes the difference between a self-focused message and an other-focused message?

A. Other-focused messages are source-centered, while self-focused messages are receiver-centered. B. Other-focused messages are more concrete than self-focused messages. C. Other-focused messages are about solutions, while self-focused messages are about problems. D. Other-focused messages are receiver-centered, while self-focused messages are source-centered.

Communication & Mass Media

The strategic process of creating shared meaning is called ______.

a. small group communication b. interpersonal communication c. organizational communication d. intrapersonal communication

Communication & Mass Media