A firm's failure to understand host-country cultural differences that require different approaches to marketing and management is referred to as:

A. cultural parity.

B. cultural myopia.

C. power distance.

D. cultural toughness.

E. cultural polarization.

B

Business

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A nine box matrix requires assessing employees on ________

A) past job performance and current job performance B) past job performance and future potential C) tenure and current job performance D) current job performance and future potential

Business

For firms with diversified product lines that have different technological bases and are aimed at dissimilar or dispersed markets, a functional structure is far more strategically advantageous than a global product structure

Indicate whether the statement is true or false

Business