What are the characteristics of a viable market segment?
What will be an ideal response?
1. The individuals within the segment should be similar, i.e., homogeneous.
2. The segment should differ from the population as a whole.
3. The segment must be large enough to be financially viable when targeted by a separate marketing campaign.
4. The segment must be reachable through some type of media or marketing communications method.
Business
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The opening of a routine or positive message should be
A) brief and enigmatic. B) terse and demanding. C) wordy and indirect. D) clear and concise. E) direct and informal.
Business
A boutique agency provides a full range of advertising services
Indicate whether the statement is true or false
Business