If you expect your audience to be skeptical about your information, how can you minimize the potential for skepticism?
A) State conclusions and recommendations up front, then offer supporting evidence.
B) Offer complete details.
C) Offer a summary of each main point.
D) Introduce conclusions gradually with more proof.
E) Use oral communication instead of written communication.
Answer: D
Explanation: D) The way you organize a message should depend on the reaction you expect to get from your audience. If you expect a favorable response, you can state conclusions and recommendations up front and offer minimal supporting evidence. If you expect skepticism or resistance, you can introduce conclusions gradually and with more proof.
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In the context of Porter's Five Forces Model, which of the following is a difference between buyer power and supplier power?
A) Buyer power is low when customers have many choices, whereas supplier power is low when customers have fewer options. B) Buyer power is high when customers have few choices, whereas supplier power is high when customers have more options. C) Buyer power is low when customers have many options, whereas supplier power is low when customers have more choices. D) Buyer power is high when customers have many choices, whereas supplier power is high when customers have fewer options.