One-sided presentations that praise a product are found to be more effective than two-sided arguments that also mention shortcomings

A responsibility report should

a) show only those costs that a manager can control. b) be prepared in accordance with generally accepted accounting principles. c) only show variable costs. d) only be prepared at the highest level of managerial responsibility.

What is NOT a sociocultural influence that affects a consumer's behavior?

reference groups social class perception culture