A beachhead:
a. is a market segment from which to attack the mainstream market
b. is part of the bowling alley strategy of market development
c. should be in the early majority stage of the market
d. a and b
e. all of the above
e
Business
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Brand awareness is important because many people associate familiarity with reliability
Indicate whether the statement is true or false
Business
Megan, a U.S. citizen, is the operations manager at the Middle East office of HS Constructions Inc., an American firm. In this situation, she is an example of a(n):
A. immigrant manager. B. host-country manager. C. inpatriate manager. D. expatriate manager. E. virtual manager.
Business