Identify the elements of a tactical marketing plan for a new kind of cola
What will be an ideal response?
The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. For a new kind of cola, the tactical marketing plan might include the packaging size and shape, the flavor, the kinds of advertising used (print, television, buzz marketing), how to price the new cola relative to other colas currently on the market, and where to sell the new cola (grocery stores, gas stations, vending machines, sandwich shops).
You might also like to view...
A plan that specifies exactly which products (goods and services) are purchased, when products are purchased, and how many products are purchased is a _____ plan
a. unit control b. dollar control c. never-out d. financial merchandise
Which of the following is NOT a generally accepted method of differentiating in the financial markets?
A) The Money market vs the Capital market B) The Primary market vs the Secondary market C) The Public market vs the Private market D) All of the methods above are used to differentiate in the financial markets.