GRP levels in markets of different size cannot be compared, except as a measure of advertising weight and intensity

Procedures requiring that the recording of asset transactions be separated from the custody of those assets:

Select one: A. Are especially important in handling cash B. Make it easy for an employee to cover up the theft of an asset C. Are important only in very large businesses D. Will uncover collusion among employees

Ingredient branding is a special case of:

A) co-branding. B) sub-branding. C) umbrella branding. D) distinct product branding.