Discretionary financing needed must be obtained through additional borrowing because additional

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on proper legal, ethical, and social responsibility behavior

Indicate whether the statement is true or false

Which statement is not true about formulating the conjoint analysis problem?

A) Attributes selected should be salient in influencing consumer preference and choice. B) Once the salient attributes have been identified, their appropriate level should be selected. C) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem. D) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.