When Megan asks the applicant to describe a time when she had to fire an employee, she is using

________ is a type of problem identification research

A) Distribution research B) Pricing research C) Market characteristics research D) Promotion research

____________ in the form of logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company trucks can be used to help a company create an identity that the public immediately recognizes

A) Direct marketing B) Social marketing C) Public service activities D) Corporate identity materials E) Sponsorships