British Petroleum responded to the oil spill in the Gulf of Mexico PR campaign that included full-page newspapers ads promising to recapture the oil, clean up the ocean and land, do research and pay for the cleanup

Brad is well-liked by his colleagues at work. He is professional, dependable, and careful in his work. A

group of Brad's co-workers invite him for a dinner party, outside of work time. He is gregarious and fun; they think he is the life of the party. His ability to adapt his behavior to the context of the situation shows that he is an ethical communicator. Indicate whether the statement is true or false

A speaker who bases a speech almost entirely on a series of highly emotional

examples a. would be characterized as an effective speaker by the author. b. would not maintain the long term interest of an audience. c. would be using ethos, pathos, and logos successfully. d. would have neither a positive or negative effect upon listeners.