Two or more consumer promotional activities combined into a single campaign is a(n):

List two of the four service delivery innovations facilitated by technology that are described in the chapter

What will be an ideal response?

Two companies, Roland Media and Go! Corp, are both headed by transformational leaders

However, Roland Media showed much greater profitability over a 5-year time period than did Go! Corp Which of the following best explains why Roland Media performed better than Go! Corp under transformational leadership? A) Roland Media's leader goes through a complex bureaucratic structure, whereas Go! Corp.'s leader regularly interacts with the company's workforce to make decisions. B) Unlike Go! Corp.'s employees, Roland Media's employees don't readily give up decision-making authority. C) Roland Media is a small, privately held firm, whereas Go! Corp. is a large, complex public company. D) Roland Media is headquartered in a low power distance region, whereas Go! Corp. is headquartered in a country that is high in power distance. E) Roland Media's employees tend to be more highly individualistic than do Go! Corp.'s employees.