The key to a successful consumer generated ad campaign is
a. Separating, not integrating the CGM with other media
b. Developing a catch phrase that will become part of the pop culture
c. Using it to generate high consumer engagement
d. Finding a sales promotion element for a celebrity endorser
c. Using it to generate high consumer engagement
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All of the following are tips for shooting effective publicity photos EXCEPT:
A) photos must have strong contrast and sharp detail. B) the best photos are uncluttered. C) content is more important than context. D) action gives a photo interest. E) all of the above.
Studying intercultural communication is important because it leads to __________, which means that we learn more about ourselves and our own cultural background and identities by coming into contact with people whose cultural backgrounds differ from
our own. Fill in the blanks with correct word