Which of the following statements regarding a sales manager's use of coaching is false?
a. The most crucial coaching activities are those conducted with groups of salespeople.
b. Coaching sessions may take place in the office or during the sales manager's field visits with salespeople.
c. The essence of coaching is providing guidance and feedback as soon as possible after an appropriate event.
d. The boundary role demands of sales jobs makes coaching the salesforce a significant management activity.
e. Coaching sessions in the field may often take the form of "curbstone conferences."
Answer: a. The most crucial coaching activities are those conducted with groups of salespeople.
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