Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale. In the traditional view of personal selling, the objectives of the salesperson are at the expense of the buyer, creating a win-lose outcome.
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Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers
Indicate whether the statement is true or false
Which of the following would include information the audience might need such as a hashtag or Wi-Fi log in information?
A) Presentation outline B) Program details C) Navigation slides D) Title slides E) Handouts