A viatical company
A)
sells whole life insurance.
B)
sells only term insurance.
C)
purchases life insurance policies from individuals who are likely to die in the near future.
D)
purchases life insurance policies from individuals who no longer need life insurance coverage.
C
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Power centers are characterized by the ________
A) lack of an anchor store B) sale of exclusive brands only C) provision of individual entrances to each store D) provision for nonretail activities, such as playgrounds E) absence of any pricing strategies for differentiation
Connectors can edit a message as they see fit. As a result,
A) marketers can lose control of the message. B) the news media tend to ignore information coming from third party sources. C) more and more companies are being found in violation of truth-in-advertising laws. D) fewer companies are relying on public relations to spread their messages. E) consumer-generated marketing is unhelpful to consumers making purchase decisions.