In the following line, the word document is a ________ which resides in the computer's memory and contains information used by the script. document.writeln("Hello World");

Most companies will compete with ________ rather than ________

A) distant competitors; close competitors B) close competitors; distant competitors C) benchmarkers; distant competitors D) market challengers; market followers E) market challengers; market nichers

Which two of the following are identified in the textbook as non-traditional media gatekeepers and influencers in today's new media environment?

A. CEOs – People who lead the world's major corporations B. Bloggers – People who write weblogs for virtual communities of like-thinking participants C. Citizen journalists – Regular citizens who have access to information and the technology to share it D. Marketers – People who control the marketing dollars within organizations E. Dominant coalition – People who make major organizational decisions and control organizational resources B and