Research indicates that people from warmer climates are more emotionally expressive than people from cooler climates

Indicate whether the statement is true or false

Answer: T

Communication & Mass Media

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Bob Greenberg, who might be called an advertising guru, operates on a philosophy that

A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.

Communication & Mass Media

While ethos is important, it alone cannot ensure the success of a persuasive speaker

Indicate whether the statement is true or false

Communication & Mass Media