Research indicates that people from warmer climates are more emotionally expressive than people from cooler climates
Indicate whether the statement is true or false
Answer: T
Communication & Mass Media
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Bob Greenberg, who might be called an advertising guru, operates on a philosophy that
A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.
Communication & Mass Media
While ethos is important, it alone cannot ensure the success of a persuasive speaker
Indicate whether the statement is true or false
Communication & Mass Media