Advertising that focuses on the values, behaviors, and beliefs of a company is:
A) image enhancing marketing.
B) cause-related marketing.
C) purpose or pro-social marketing.
D) corporate social responsibility.
C
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ABC common stock is expected to have extraordinary growth of 20 percent per year for two years, at which time the growth rate will settle into a constant 6 percent. If the discount rate is 15 percent and the most recent dividend was $2.50, what should be the current share price?
A) $47.77 B) $37.39 C) $31.16 D) $33.23
Myoung Company, a manufacturer of small appliances, had the following activities, allocated costs, and allocation bases
Activities Allocated Costs Allocation Base Account inquiry (hours) $61,000 2,400 hours Account billing (lines) $35,000 17,000 lines Account verification (accounts) $13,000 20,000 accounts Correspondence (letters) $11,000 1,000 letters The above activities are carried out at two of its regional offices. Activities Northeast Office Midwest Office Account inquiry (hours) 120 hours 250 hours Account billing (lines) 16,000 lines 9,000 lines Account verification (accounts) 1,500 accounts 600 accounts Correspondence (letters) 70 letters 150 letters What is the cost per hour for the account inquiry activity? (Round your answer to the nearest cent.) A) $0.65 B) $25.42 C) $11.00 D) $2.06