The real value of marketing research lies in the customer insights that it provides

The following details are provided by a manufacturing company

Product line Investment $1,100,000 Useful life 12 years Estimated annual net cash inflows for first year $400,000 Estimated annual net cash inflows for second year $390,000 Estimated annual net cash inflows for next ten years $380,000 Residual value $70,000 Depreciation method Straight-line Required rate of return 14% Calculate the payback period for the investment. (Round your answer to two decimal places.) A) 2.75 years B) 2.82 years C) 2.55 years D) 2.77 years

Kylie believes St. Francis North Hospital has the best imaging technology in the region and will, therefore, offer excellent care for her son. This reflects which part of an attitude?

A) affective B) cognitive C) conative D) value