In a brief essay, discuss what is meant by the term spin control. Then describe how it is used to manage political or corporate news. Illustrate your answer with an example.
What will be an ideal response?
Spin control is when commentators, activists, or PR professionals try to shape how a story will be portrayed or discussed. Among the methods used in spin are selectively leaking information in advance, contacting members of the press immediately after an event to get them to adopt your point of view, and pushing the idea that there are always two sides to a story.
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